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Equate Marketing Company (EMC)
EMC
was incorporated in Bahrain in 1995 the principal objective of EMC is to be an exclusive sales agent for marketing and selling of Polyethylene (PE) produced by EQUATE and Styrene produced by the Kuwait styrene company (TKOC)
Shareholders
| Petrochemical
Industries Company (PIC) |
49.9% |
| Union
carbide Corporation (UCC) |
50.1% |
EMC has well established marketing channels directly through its own office as well as through well established agency and distribution arrangements worldwide. It has four sales offices in Asia (Hong Kong, Singapore, Shanghai and Beijing). EMC’s main commercial activities are carried out using Kuwait as an operational base.
EMC utilises electronic demand management techniques to optimise product allocation to direct products to the highest available marginal markets to enhance returns.
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