Aromatics Sections

I. Business Development

The Aromatics SBU Business Development function would be responsible for identifying and evaluating business opportunities in Aromatics and overseeing project management activities. 

Business Opportunity Identification

• Analyze market trends in Aromatics to identify potential new business opportunities and strategic partnerships. Research new geographic and product growth/investment opportunities within the Aromatics market in line with PIC strategic directions.

•  Review submitted Aromatics market business ideas and follow-up with idea originator to ensure completeness of required information.

• Perform preliminary screening of business opportunities in coordination with Aromatics Business Analysis & Planning and Corporate Core Business Development and present to Inception Committee.

•  Present results of preliminary screening of business opportunities to Executive Management and capture feedback and recommendations on further investigation.

II. Business Analysis & Planning

The Aromatics SBU Business Analysis & Planning will oversee setting the SBU strategy, and monitoring SBU performance.

Strategy and Business Plan Development & Implementation Monitoring

• Conduct SWOT analysis in coordination with Business Development and Marketing related to Aromatics business.

• Formulate Aromatics SBU strategy in line with PIC strategic guidelines and prepare yearly strategic plans.

• Monitor implementation of Aromatics SBU strategic plans and initiatives

• Ensure the alignment of Aromatics’ subsidiaries’ operational plans with SBU strategic plan.

• Provide support to Aromatics SBU Business Development in preliminary opportunity screening.

III. Marketing

The Aromatics SBU Marketing function would be responsible for sales and marketing strategy, and execution, as well as customer service management.

Sales & Marketing Strategy and Planning

• Develop Aromatics SBU sales & marketing strategy within the overall PIC strategy.

• Develop yearly Aromatics SBU sales & marketing plans (including budget requirements, and sales forecasts).

• Provide input into PIC overall strategic and budget planning processes to relevant stakeholders (as defined by management processes) .